Sustainable Communities

Written By Ben Fowler

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Ben Fowler
Ben Fowler, a native of Atlanta, GA, is a graduate of the University of North Carolina in Asheville with a degree in Spanish and Biology. His passion for the outdoors began at a young age in the mountains of Dahlonega as a student under Mark Warren, a naturalist and director of Medicine Bow, a “primitive school of earthlore.” While in Asheville he continued his pursuit of outdoor education and worked for the university’s Outdoor Recreation program. As a trip guide with UNC-Asheville, Ben was able to travel across the Southeast rock climbing in the New River Gorge of West Virginia and paddled canoes as far south as the Everglades National Park. He is now living in Atlanta and working at Inman Park Animal Hospital under his father, Dr. Kevin Fowler. He has a keen passion for rock climbing, dogs, other cultures, good friends, and wilderness primitive skills. Ben holds certifications as a Wilderness First Responder of WMI, American Red Cross Lifeguard, and participated in the American Canoe Association Level 4 Swift-water Rescue Course. He is also proficient in Spanish, and just received his A1 Level completion in German.
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